Author name: Shareef El Sissi

When I started working in California’s medical cannabis industry in 2009, I knew that cannabis would be sold across the globe in convenience stores, specialty shops, and pharmacies alike. The inevitability of that future captivated my ambition, but I struggled to resolve how that future would take shape. As years passed and I explored more […]

Flower is the medicine. ‘Complete cannabis’ has been and always will be the most effective way to consume. The process of taking whole flower, bursting its trichomes and filling your mind, body and soul with its seductive aroma will not be replaced anytime soon, especially for the legacy consumers. It is a time-honored ceremony, steeped