Sights And Sounds

This month, I set out to uncover the true state of affairs of the cannabis industry on the east coast and in the midwest. My tour included events and in-market meetings

At every step in making Fresh Never Frozen® cannabis essential oil, our focus is quality over everything. From seed to finished oil, follow the journey of producing Fresh Never Frozen® at scale.

As springtime blooms across the northern hemisphere, we eagerly prepare for our fifth season of planting. Here in California, there's never a "normal" year — only a drought year or

I continued my trek along America’s hottest cannabis markets to understand what’s really going on in Massachusetts, Illinois and Missouri. (If you missed out on my insider info about New

We’re finally here. The launch of our 2022 vintage is upon us. From sowing seeds to harvesting beautifully grown flowers, the cycle has led up to this point. In one

Our seedlings have been moved from California's largest nursery to our 300-acre farm in Byron, California. Here, low-THC cannabis plants will grow free from pesticides, and with the care and attention

Cannabis cultivation at scale is at the heart of what we do. This is why harvest is the most exciting time of the year. It’s when all the magic happens.

Early October commenced the third phase of our farming journey: Flowering. As leaves brown across the country, our cannabis plants are in full bloom on 240 acres of farmland, now being

We kick off our Soil to Oil journey in our nursery: the first formative environment for our world-class cannabis varieties. Our seeds have sprouted, putting us on track to harvest hundreds of