You may have noticed we recently updated our product names and there’s good reason why. The short story: The way the industry classifies cannabis has been misleading for way too long.
Check out the breakdown of our new product names and why it was time for them to evolve.
1. Vintage
Notice the year in front of some product names?
If a name has a year in front of it, it’s a Vintage: one variety, one farm. Everything else is a Blend: multi-vintage, multi-variety, or sourced from multiple farms.
2. Flavor Profile
Each product name contains a flavor profile: citrus, fruit, gas, pine, and sweet.
We’ve moved past the abstract world of indicas and sativas. Why? We no longer live in a world where ‘landrace’ (the original cannabis from long ago) genetic traits dictate our understanding of how today’s hybridized, domesticated cannabis varieties affect us.
Historically, cannabis consumers have associated sedating effects with indicas and stimulating effects with sativas. The little known truth is that these classic categorizations are rooted in a cultural interpretation of botany. They’re based on the plant’s height and leaf shape (the result of the latitude of the region where the earliest plants developed). They’re not actually based on the overarching effect when consumed.
We all might react differently to a variety based on its terpene composition. You’re probably already using your historical experiences and emotional connections to flavor profiles to determine what you do and don’t like, or what will make you go up and go down.
So, out with the archaic system of three and in with the new-new. It is time for the industry to take one giant step towards a matured classification system.
Assigning flavor profiles is very similar to wine-making. We appoint a well-versed and experienced set of palettes to guide the profile selection process. The nose and the tongue are unmatched in their ability to combine detection and association, something that analytical equipment is unable to compute. Science guides our understanding, but there is no replacement for a refined palette.
3. Variety
Our oils are produced from exclusively licensed genetics, a portfolio bred expressly for terpene diverse chemovars.
All products are made to support consistent availability season over season, such that nationally standardized formulation becomes possible. When we select a variety or create a blend, it’s assigned a number (#7) and that oil takes its position in our perpetual menu.
We no longer use strain names as primary identifiers — they’re not grounded in reality nor scalable across state lines.