Shareef El-Sissi, CEO at Terpene Belt Farms, sits down with Sloane Barbour, Partner at FlowerHire. Shareef discusses the opportunity for cannabis CPG brands to standardize products across batches, across states and across time. Note: Interview transcription begins at 05:45 and has been edited for brevity and clarity. SLOANE: California is the most mature market in the US and […]

Traditional one dimensional gas chromatography (or 1D GC) is a technology used to identify and quantify the components of a complex matrix. It has limited effectiveness when analyzing oils with a high degree of complexity. Given that cannabis is the most complex of all naturally occurring oil matrices, the depth of our insight has been

Indica and sativa classifications, though massively popular, have lost their original meaning over hundreds of years of domestication. Now, science leads the next renaissance in cannabis classification — guiding us towards an understanding of cannabis effects like never before. Indica vs Sativa: What’s the Actual Difference? The original meanings of these classifications have nothing to

Flower is the medicine. ‘Complete cannabis’ has been and always will be the most effective way to consume. The process of taking whole flower, bursting its trichomes and filling your mind, body and soul with its seductive aroma will not be replaced anytime soon, especially for the legacy consumers. It is a time-honored ceremony, steeped